Questions And Answers
With such a major change taking place to the website, as well as the magazine,
Railway Herald's Editor, Richard Tuplin, provides an insight into the planning process,
why the changes have come about and what this means for the readers
Why are the changes taking place?
Over the course of the past seven years, Railway Herald has evolved essentially from a newsletter update, produced as a hobby, to a respected weekly magazine that is now a full time job for two people, and part-time for two more. Many people do not realise the immense amount of work, time and effort that goes into the production of the title, and we were rapidly approaching the stage where it could
Why have you chosen to introduce subscriptions?
All businesses need to cover their costs and make a profit to survive, Railway Herald is no different, although in this case, any profit will allow us to continue to build a bigger and better magazine, and move with the times. While we are grateful to our advertisers, without whom Railway Herald would not, and could not, have continued this long, it was obvious that a bigger business plan was needed in order for the title to continue - hence the changes that have come about. Although we hope that readers will see that the introduction of subscriptions has brought with it a better magazine, with a wide scope of topics, more news and a bigger area of coverage.
How does the video content work, and what about those readers who are using Tablets and Smartphones?
The video content is embedded within the new magazine, that means readers do not need any special software or programmes to make the video work, it will just play, when you click on the 'Play' button. For those readers with smartphones and tablets, such as the Apple iPad, the edition is fully HTML5 enabled, which means both the magazine and the video should work great with these devices.
Does my subscription just provide me with access to the magazine?
No. While the magazine is the focal point of what Railway Herald does, it also provides access to the website and over the coming weeks, we will be introducing a variety of new pages and sections on the website that will be subscriber only content. We're keeping the details of these sections underwraps for the time being - but the new pages will be informative, up-to-date, and making use of the latest technology!
Are you not afraid of losing readers by going subscription?
While it is inevitable that some readers will decide that they no longer wish to read the magazine, we believe that a one-year subscription for just £18, thats only 38p a week, provides amazing value for the magazine, especially given the additional pages, the increased coverage, and the video content! We believe that there is a large number of readers who like the immediacy of the magazine, like the content that it provides, and will enjoy the new version even better. To put the subscription into context, it is less than the price of pint each month!